To celebrate its new series “A Murder at the End of the World,” FX used projection mapping, RFID tech, costumed actors, and surprise-and-delight moments to immerse guests in the show's unique setting. FX wanted to promote the show with an unconventional dinner activation that used technology and immersive theater elements to bring guests into the show's eccentric world. FX incorporated various engagement touchpoints via wearables worn by attendees. The event also featured a custom microsite where guests had logged their preferences pre-event to ensure a customized experience. The events took place over four days in New York and Los Angeles.

For this project I helped source the vendor Crowdpass for the RFID wristbands, guest registration and communication, and photobooth activity. I helped plan the various RFID touchpoints with the FX team and the brand marketing agency RQ. Envoy created the microsite, and I served as the primary communication between Envoy’s web team and Crowdpass. In the weeks leading up to the event, I managed all guest registration and ensured changes were in sync across multiple platforms. I created the high-level hardware and network overview for the event and presented it to the Disney InfoSec team to address any data privacy concerns for the event’s personalized user data.