Envoy teamed with Catalyst Exhibits to bring Abbott’s vision for human-powered health to life at CES 2023 in Las Vegas, NV. “All Systems Go” was a 2500 sq ft exhibition space imbued with layers of digital storytelling and technological discovery working together as a seamless branded voice. Envoy was responsible for all the technology and digital content within the booth.

Experienced by thousands of visitors over the course of 3 days, “All Systems Go!” was a powerful demonstration of the humanity that can be found in modern technology and earned Abbott a place in Exhibitor Magazine’s top 20 CES exhibits for 2023.

The booth was composed of four unique interactives utilizing generative art, depth cameras, RFID scanners, and touchscreens to showcase the technology and mission of Abbott. I created the touchscreen video player experience and traveled onsite to Las Vegas, NV to install all four experiences inside the booth. I conducted client reviews and final polish content changes.